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About

The people leading the work should be the people making it.

Telegrafik is a creative brand studio working with founders, executives, and marketing leaders to build brands with character — from the ground up, or from wherever they are ready to grow.


We create the strategy, identity, and ideas that define a brand, then bring them to life across campaigns, packaging, digital, content, and experience. Sometimes that means building the whole thing. Sometimes it means pushing in at the right moment to refresh, evolve, or create what's next. Either way, we make sure the idea holds together wherever the brand shows up.


The best brands have a quality you recognize before you can explain it. A voice. A presence. A gravity. Something unmistakably their own.


We like strong ideas, strange ideas, useful ideas, beautiful things, cultural collisions, unexpected references, and making things that probably shouldn’t work until they do.


Our partners lead the work and stay in the work, alongside a collective of designers, writers, filmmakers, strategists, developers, artists, and makers we’ve spent years creating with.


Fewer layers. Fewer handoffs. Very little distance between the people you meet and the people making the work.

Let's talk when :

You're creating something new.

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You're launching something important.

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Your business has outgrown its brand.

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Your product is strong, but the brand isn't creating enough desire.

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You're entering a new market or reaching a new audience.

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You need people to see you differently.

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Your company is better than it looks.

A designer and creative director with more than two decades across brand identity, typography, advertising, digital, motion and culture, he’s created work for Nike, Levi’s, Mini, EA Sports, Puma, Reebok, SFMOMA, Roku and The North Face, among many others. He came up through San Francisco’s design scene at Tolleson Design, BSSP and VEHICLESF, developing a deep foundation in typography, image-making and identity before expanding into web, motion graphics and larger brand systems. Along the way, he also founded his own experimental design practice, POLYP AESTHETIC / civil6. His work has been recognized by Communication Arts, Graphis, AIGA, the Type Directors Club, AR100 and the SF Show, and he has taught typography and experimental design at CCA as well as portfolio development through Miami Portfolio Center. At Telegrafik, Mark works at the point where instinct, craft and brand systems meet—helping companies find a visual language with enough character to be recognizable, flexible enough to evolve, and sharp enough to matter.

MARK WINN

Founder / Creative Designer

Ariana has spent her career building visual worlds that give ideas texture, character and a point of view. A creative director with roots in production design, set design and image-making, she’s created work across advertising, fashion and entertainment for brands including Miu Miu, Vogue, Levi’s, Chanel, Dior, Coca-Cola, Oura and Breitling, collaborating with directors and photographers including Janicza Bravo, Annie Leibovitz and Peter Lindbergh. Her background taught her to think about brands spatially and emotionally—not just how something looks, but how an entire world communicates an idea through color, material, composition, atmosphere and detail. That instinct has carried across campaigns, film, photography and entertainment, giving her a particularly strong feel for how identity becomes experience. At Telegrafik, Ariana brings that sensibility to creative direction—helping turn brand strategy into a visual world that feels ownable, culturally tuned-in and unmistakably itself.

ARIANA NAKATA

Senior Creative Director

Petros has spent his career making brands, artists and ideas harder to ignore. A creative director, filmmaker and brand strategist with 15+ years across technology, entertainment, music and culture, he’s created work for Microsoft, Spotify, Disney, Toyota and Sony Music, and collaborated with artists and talent including Avicii, Madonna, Danny Elfman and Kevin Durant. He came up writing, art directing and directing before moving deeper into brand strategy, product and creative leadership—giving him a habit of looking past the deliverable to the bigger idea holding everything together. He wrote and directed Avicii’s “Levels,” which went on to hundreds of millions of views and earned MTV Video Music Award recognition. His work has also received Grammy and Music Video Awards nominations. At Telegrafik, Petros works where brand strategy, creative direction and business ambition meet—helping companies find the idea that makes them matter, then building the world around it.

PETROS PAPAPHADJOPOULOS

Partner / Creative

Kirsten has spent more than 20 years turning ambitious ideas into work that actually gets out the door—and lands the way it was intended. Across brands in entertainment, hospitality, gaming, cannabis, and spirits, she’s worked on both the agency and client side, including roles with EVB, Electronic Arts, Sony, and Sega. At Telegrafik, Kirsten sits at the center of clients, strategy, creative, and production—keeping complex projects moving, protecting the idea, and making sure the details never overwhelm the bigger picture. She brings the rare combination of calm, candor, and relentless organization that lets creative teams do their best work. When she’s not keeping the trains running, she’d rather be traveling, seeing live music, finding somewhere great to eat, or sitting on a beach with her family and a cold glass of rosé.

KIRSTEN MERIT

Director, Account & Project Management

Julia Winn is a growth and go-to-market strategist with two decades of experience helping growing companies turn good ideas into momentum. She’s built marketing teams, launched products, developed brands and shaped strategies across early-stage startups, B2B SaaS and technology — with a particular focus on connecting brand, product, sales and marketing. Coming to marketing through creative production and storytelling, Julia brings a creative sensibility to strategy, positioning and growth, along with a practical understanding of what it takes to put ideas into action. At TELEGRAFIK, Julia works across growth, go-to-market strategy and marketing operations — helping clarify the story, shape the plan and build the systems behind it. Her hands-on approach connects strategy to execution, turning ideas into focused plans, strong relationships and work that moves the business forward.

JULIA WINN

Marketing / New Business

Max Bean is a website producer and content strategist who has spent his career making digital experiences clearer, smarter and easier to use. He’s worked across creative, content, production and technology for agencies including Ogilvy & Mather, Organic/BBDO, Team One, Saatchi & Saatchi and AKQA, as well as co-founding digital shops along the way. His client work spans Microsoft, Hilton, Bank of America, Universal Pictures, Showtime, Acura, Activision and more. At TELEGRAFIK, Max oversees website builds, content systems and ongoing digital execution — translating ideas into experiences that are clear, useful and built to last.

MAX BEAN

Internet Technologies / Digital

What we do

IDENTITY

Brand Identity

Visual & Verbal Systems

Brand Guildlines

Design Systems

STRATEGY

Positioning

Brand Architecture

Creative Strategy

Marketing Strategy

New Opportunities

PACKAGE & RETAIL

Packaging

Retail Experience

Shop-In-Shop

Merchandising

BRAND EVOLUTION

Brand Refresh

Portfolio Strategy

New Growth

Ongoing Creative Partnership

CAMPAIGNS & LAUNCHES

Creative Platforms

Product Launches

Integrated Campaigns

Cultural Moments

DIGITAL & COMMERCE

Websites

Digital Experiences

E-Commerce

Content Systems

FILM & CONTENT

Film

Photography

Motion

Social & Editorial

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