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About

The people leading the work should be the people making it.

Telegrafik is a creative brand studio working with founders, executives, and marketing leaders to build brands with character — from the ground up, or from wherever they are ready to grow.


We create the strategy, identity, and ideas that define a brand, then bring them to life across campaigns, packaging, digital, content, and experience. Sometimes that means building the whole thing. Sometimes it means pushing in at the right moment to refresh, evolve, or create what's next. Either way, we make sure the idea holds together wherever the brand shows up.


The best brands have a quality you recognize before you can explain it. A voice. A presence. A gravity. Something unmistakably their own.


We like strong ideas, strange ideas, useful ideas, beautiful things, cultural collisions, unexpected references, and making things that probably shouldn’t work until they do.


Our partners lead the work and stay in the work, alongside a collective of designers, writers, filmmakers, strategists, developers, artists, and makers we’ve spent years creating with.


Fewer layers. Fewer handoffs. Very little distance between the people you meet and the people making the work.

Let's talk when

You're creating something new.

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You're launching something important.

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Your business has outgrown its brand.

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Your product is strong, but the brand isn't creating enough desire.

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You're entering a new market or reaching a new audience.

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You need people to see you differently.

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Your company is better than it looks.

A designer and creative director with more than two decades across brand identity, typography, advertising, digital, motion and culture, he’s created work for Nike, Levi’s, Mini, EA Sports, Puma, Reebok, SFMOMA, Roku and The North Face, among many others. He came up through San Francisco’s design scene at Tolleson Design, BSSP and VEHICLESF, developing a deep foundation in typography, image-making and identity before expanding into web, motion graphics and larger brand systems. Along the way, he also founded his own experimental design practice, POLYP AESTHETIC / civil6. His work has been recognized by Communication Arts, Graphis, AIGA, the Type Directors Club, AR100 and the SF Show, and he has taught typography and experimental design at CCA as well as portfolio development through Miami Portfolio Center. At Telegrafik, Mark works at the point where instinct, craft and brand systems meet—helping companies find a visual language with enough character to be recognizable, flexible enough to evolve, and sharp enough to matter.

Founder / Creative Designer

MARK WINN

Ariana has spent her career building visual worlds that give ideas texture, character and a point of view. A creative director with roots in production design, set design and image-making, she’s created work across advertising, fashion and entertainment for brands including Miu Miu, Vogue, Levi’s, Chanel, Dior, Coca-Cola, Oura and Breitling, collaborating with directors and photographers including Janicza Bravo, Annie Leibovitz and Peter Lindbergh. Her background taught her to think about brands spatially and emotionally—not just how something looks, but how an entire world communicates an idea through color, material, composition, atmosphere and detail. That instinct has carried across campaigns, film, photography and entertainment, giving her a particularly strong feel for how identity becomes experience. At Telegrafik, Ariana brings that sensibility to creative direction—helping turn brand strategy into a visual world that feels ownable, culturally tuned-in and unmistakably itself.

Senior Creative Director

ARIANA NAKATA

Petros has spent his career making brands, artists and ideas harder to ignore. A creative director, filmmaker and brand strategist with 15+ years across technology, entertainment, music and culture, he’s created work for Microsoft, Spotify, Disney, Toyota and Sony Music, and collaborated with artists and talent including Avicii, Madonna, Danny Elfman and Kevin Durant. He came up writing, art directing and directing before moving deeper into brand strategy, product and creative leadership—giving him a habit of looking past the deliverable to the bigger idea holding everything together. He wrote and directed Avicii’s “Levels,” which went on to hundreds of millions of views and earned MTV Video Music Award recognition. His work has also received Grammy and Music Video Awards nominations. At Telegrafik, Petros works where brand strategy, creative direction and business ambition meet—helping companies find the idea that makes them matter, then building the world around it.

Partner / Creative

PETROS PAPAPHADJOPOULOS

Kirsten has spent more than 20 years turning ambitious ideas into work that actually gets out the door—and lands the way it was intended. Across brands in entertainment, hospitality, gaming, cannabis, and spirits, she’s worked on both the agency and client side, including roles with EVB, Electronic Arts, Sony, and Sega. At Telegrafik, Kirsten sits at the center of clients, strategy, creative, and production—keeping complex projects moving, protecting the idea, and making sure the details never overwhelm the bigger picture. She brings the rare combination of calm, candor, and relentless organization that lets creative teams do their best work. When she’s not keeping the trains running, she’d rather be traveling, seeing live music, finding somewhere great to eat, or sitting on a beach with her family and a cold glass of rosé.

Director, Account & Project Management

KIRSTEN MERIT

Julia Winn is a growth and marketing leader who knows how to turn a good idea into something that actually moves. She’s spent more than 15 years building marketing engines across SaaS, technology and media — leading everything from go-to-market strategy, content and partnerships to demand generation, digital operations and customer growth. Her work has helped companies sharpen their positioning, build stronger pipelines and connect marketing more directly to business results. At TELEGRAFIK, Julia works across growth, content and integrated marketing strategy, helping brands connect the creative idea to the systems, channels and execution that make it perform. Her background also spans immersive digital experiences, film, music and creative production — giving her an unusually broad view of how brands get built, communicated and put into the world.

Marketing / New Business

JULIA WINN

Max Bean is a website producer and content strategist who has spent his career making digital experiences clearer, smarter and easier to use. He’s worked across creative, content, production and technology for agencies including Ogilvy & Mather, Organic/BBDO, Team One, Saatchi & Saatchi and AKQA, as well as co-founding digital shops along the way. His client work spans Microsoft, Hilton, Bank of America, Universal Pictures, Showtime, Acura, Activision and more. At TELEGRAFIK, Max oversees website builds, content systems and ongoing digital execution — translating ideas into experiences that are clear, useful and built to last.

Internet Technologies / Digital

MAX BEAN

What we do

IDENTITY

Brand Identity

Visual & Verbal Systems

Brand Guildlines

Design Systems

STRATEGY

Positioning

Brand Architecture

Creative Strategy

Marketing Strategy

New Opportunities

PACKAGE & RETAIL

Packaging

Retail Experience

Shop-In-Shop

Merchandising

BRAND EVOLUTION

Brand Refresh

Portfolio Strategy

New Growth

Ongoing Creative Partnership

CAMPAIGNS & LAUNCHES

Creative Platforms

Product Launches

Integrated Campaigns

Cultural Moments

DIGITAL & COMMERCE

Websites

Digital Experiences

E-Commerce

Content Systems

FILM & CONTENT

Film

Photography

Motion

Social & Editorial

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