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Inspirations with Walton Goggins
MULHOLLAND DISTILLING
Rather than build around endorsement, we built around a simple belief: the best ideas happen when people come together.
Through Walton’s humor, curiosity, and unmistakable personality, Mulholland became the catalyst for conversations, stories, and the moments that inspire them — creating content people wanted to watch before they were ever asked to buy.
Impact
100%+ increase in online sales
Millions of views and elevated perception in the premium spirits category.
A long-term creative platform built around inspiration, conversation, and connection.
MULHOLLAND DISTILLING
One Idea Everywhere
The campaign became a connected brand system across film, social, e-commerce, merchandise, retail, and email — with each new episode creating another reason to engage with Mulholland.
Mulholland Distilling
Walton Goggins
In a crowded premium spirits market, Mulholland needed to become more than another celebrity-backed label — revealing Walton Goggins as the genuine creative force behind the brand.
Challenge
Brand Strategy | Campaign Creative | Marketing Strategy | E-Commerce | Social | Digital | Retail
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