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Re-Invention : Kevin Durant
M & D — KEVIN DURANT
Rather than make basketball the hero, we made reinvention the story.
Set against Kevin’s move to Brooklyn, the film explored music, instinct, and the constant evolution required to stay at the top — culminating in Master & Dynamic’s campaign line, Never Sound the Same.
Impact
300 million impressions
The campaign introduced Master & Dynamic to new cultural audiences and helped establish a partnership built around craftsmanship, reinvention, and mastery.
M & D Kevin Durant
Challenge
Create a campaign that moved beyond the expected language of sports marketing to reveal the quieter discipline behind Kevin Durant’s sustained excellence.
Campaign Creative | Social | Digital | Live Action
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