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Re-Invention : Kevin Durant

M & D — KEVIN DURANT 

Rather than make basketball the hero, we made reinvention the story.

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Set against Kevin’s move to Brooklyn, the film explored music, instinct, and the constant evolution required to stay at the top — culminating in Master & Dynamic’s campaign line, Never Sound the Same.

Impact

300 million impressions
 

The campaign introduced Master & Dynamic to new cultural audiences and helped establish a partnership built around craftsmanship, reinvention, and mastery.

M & D Kevin Durant

Challenge

Create a campaign that moved beyond the expected language of sports marketing to reveal the quieter discipline behind Kevin Durant’s sustained excellence.

Campaign Creative  |  Social  |  Digital  |  Live Action

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