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WENDY'S
In collaboration with VML
Challenge
Bring VML’s campaign ideas to life through distinctive live-action worlds that felt funny, human, and unmistakably Wendy’s.
Live Action Direction | Visual Storytelling | Casting Direction | Production Design | Art Direction Collaboration
Wendy's Colorful Worlds
WENDY'S LIVE ACTION
Working alongside VML’s creative team, we shaped performance, casting, wardrobe, production design, color, and composition into a cohesive visual language.
From the comedy of protecting the last nugget to campaigns built around Wendy’s freshness, each film amplified the human truth at the center of the idea rather than simply illustrating the script.
Impact
The work demonstrates how thoughtful live action direction can deepen an established creative campaign.
The work gave each campaign greater personality and memorability — extending VML’s creative vision into films audiences could immediately recognize and connect with.
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